Trade Show WHITE MILANO Brings Together Fashion apos;s Biggest Talents

🦄 A little bit of positivity for everyone :D

Founded in 2000, has earned it's reputation as one of the most influential and anticipated events of Fashion Week. The event is a meeting point par excellence for buyers from the world's biggest department stores like Bergdorf Goodman, MatchesFashion.com, David Jones Australia and Bloomingdales, connecting them with over 400 emerging ethical brands who are setting the agenda for the future of the fashion industry.    
For four days twice a year, the show takes over five locations in Milan's iconic Tortona fashion district, with over 27,000 stylish visitors immersing themselves in the interactive marketplace.

Sustainability is the ethos with all the brands selected committed to creating beautiful high-quality clothes, with a clear conscious. 
From ethical supply chains, to using upcycled fabrics and natural dyes, to producing collections in a socially responsible manner, the brands exhibiting at the show are setting the scene for the future of an industry fatigued with fast fashion consumer consumption. 
Innovative: For four days twice a year, WHITE takes over five locations in Milan's iconic Tortona fashion district, bringing together some of the most influential fashion powers in the world
Global reach: WHITE showcases collections from countries that belong to an unconventional geography of fashion side by side
The show holds the visionary spirit of wife and husband duo Brenda Bellei Bizzi and Massimiliano Bizzi who 21 years ago were having the sustainability conversation long before most others.

Now the exhibition has become influential not just for the business of buying and getting these small brands into big places, but also for inspiring the industry as a whole to make fashion more ethically and environmentally responsible. 
It's an impressive event, walking through the white washed walls from booth to booth you are continuously met with innovative brands thinking outside the box.

Every company has a story that they believe in and a production process that they are proud of.
Concept show: The exhibit has the goal of communicating values aimed at sustainability and technical innovation, without forgoing it's fashion authority
Style with substance: Well-healed visitors explore and support the talent of young creatives from all over the world
Showcasing cultures from around the world, this September WHITE brought together the best creative talents from the likes of the Netherlands, Brazil, South Africa and for the first time, Saudi Arabia, merging their very different approaches to design and craftsmanship seamlessly.

      
While Dutch brand  focused on the beauty of imperfections by upcycling century old linen into beautiful capsule closet pieces, Italian lace house impressed with technical production practices that ensure signific